La Réserve

Takeaway Coffee Cup

Brief

La Réserve required a takeaway coffee cup that aligned with its refined brand universe while elevating a simple, everyday object into a premium touchpoint.

The objective was to create a reusable cup that reflected the hotel’s elegance, heritage, and attention to detail, ensuring that even a coffee to go would feel consistent with the luxury experience offered on property.

Conceptualisation

Starting from the brand guidelines, we developed a design that balanced sophistication with practicality. The soft cream tone was selected to reflect La Réserve’s understated palette, while subtle gold detailing and the emblem placement reinforced the brand’s identity.

The vertical ribbing added both tactile comfort and visual structure, enhancing grip while elevating the silhouette. Every element, from lid contrast to logo scale, was carefully calibrated to ensure harmony between function and refinement.

Conceptualisation

Starting from the brand guidelines, we developed a design that balanced sophistication with practicality. The soft cream tone was selected to reflect La Réserve’s understated palette, while subtle gold detailing and the emblem placement reinforced the brand’s identity.

The vertical ribbing added both tactile comfort and visual structure, enhancing grip while elevating the silhouette. Every element, from lid contrast to logo scale, was carefully calibrated to ensure harmony between function and refinement.

Production and Delivery

Once the design was approved, we moved into production with a focus on durability and finish quality. Material selection ensured heat resistance, longevity, and comfort in daily use, while precise colour matching and logo application maintained brand consistency.

Final quality control verified lid fit, print integrity, and surface finish before coordinating delivery, ensuring each cup arrived ready for immediate use within La Réserve’s outlets.